Corporate innovation theatre
Disruption has gone mainstream. Ever since the media picked up on the disruption thread and the technology revolution where startups have disrupted established slow-moving corporations, there has been a flurry of activity at these staid organizations to get onto the innovation bandwagon. Advisory firm Gartner, who gave us “hype cycles” and who thrive on publishing “magic quadrants” has coined the term “bimodal” to sanctify an exploratory, experimental approach to IT. Organizations are rushing to instill “intrapreneurship”, accelerators, corporate venture capital funds, and innovation labs to preempt being disrupted.