SPC – Using statistics to get insight from BI
There is a well known adage that if you keep doing the same thing and expect different results, that is a sure sign of idiocy. In the BI world too, we come across several instances where people take it for granted that the ‘BI tool’ will magically generate insight and spur ‘intelligence’ rather than ‘idiocy’. Yet the very practices of reporting the same measures, or of creating reports for metrics just because they are now made available by the tool, without sparing any ‘intelligence’ into what will generate insight is a major cause of failures of BI.